Artist research

History of Battista "Pinin" Farina

At age 11 he began working in his brother Giovanni's bodyshop, the "Stabilimenti Farina". During the First World War he personally supervised the construction of the "Aviatic" trainer planes, for which he received a commendation from the Office of Military Aviation.

In 1920, he went to the United States to see America and judge first hand the great developments in that country. In Detroit he met with Henry Ford, who asked him to stay in America and work for Ford Motor Company, but Pininfarina preferred to return to Italy. However, this American visit was of great value, not so much for new technological information as for the glimpse of the enthusiasm that private enterprise instilled in the American people. The feverish pace of the American life impressed him and encouraged him to take up the challenge of his lifetime.

In 1930, he left "Stabilimenti Farina" and founded ''Carrozzeria Pinin Farina".

His plan was to build special car bodies, but he aimed at eventually expanding beyond the level of manual craftsmanship. He wanted to transform car body manufacturing into an independent industry, giving employment to increasing numbers of people. With this in mind, he equipped the factory with new industrial tools and procedures. In brief time he had assembled a production line able to turn out small series of vehicles at a rythm of 7/8 vehicles per day.

Even before the Second World War, his plant in Corso Trapani had produced car bodies of revolutionary design, prefiguring the lines automobiles would have in the future. Before the war Pininfarina had established contacts with foreign car companies: General Motors sought his cooperation as did Renault. The war interrupted these contacts.

After the war, Pininfarina designed and produced, among other things, the 1946 "Cisitalia" shown in the Museum of Modern Art in New York as "one of the eight outstanding cars of our time". It was defined as the best expression of simplicity and beauty of design in the automotive field. It set the standards for the post-war era automobile. Twenty years later, the Museum of Modern Art in New York would present another Pininfarina vehicle, the "Sigma", a prototype of safety car that would receive praise world-wide and especially in the United States.

In 1961, after 50 years of activity, Pininfarina turned over the direction of the firm to his son, Sergio, and his son-in-law, Renzo Carli. This change, nonetheless, assured the continuation of Pinin's work, since they took place as designers as well as industrial managers.

http://www.pininfarina.com/en/company/history

Techniques

The techniques used to create the original design was created with pencil and paper. the design would be laid out with mathematics to ensure the design had 

Impact on Industry

Paolo Pininfarina

“A good design cannot exist if it is not practical, and perfect functionality cannot be achieved without perfect form”

Pininfarina has always drawn inspiration from the values of creativity and innovation, without forgetting the strength of tradition.

http://www.snaidero.com/paolo-pininfarina

They were always revolutionising the design of motor vehicles. They would make the cars look like they were from the future, they always wanted to be seen a making steps in the industry, so they were always ahead of other designers throughout the years. They gained contacts from many different manufacturers and non vehicle companies which made them completely different from other automobile design companies. They moved into different areas of design, giving them a better opportunity for more design possibilities.

http://italychronicles.com/sergio-pininfarina-creator-legends/

Pininfarina interview http://www.youtube.com/watch?v=DBRip4l4-u8

History of the company

http://en.wikipedia.org/wiki/Pininfarina

Pininfarina is an independent Italian car design firm and coachbuilder in Cambiano, Italy. It was founded by Battista "Pinin" Farina in 1930.

Pininfarina has employed by a wide variety of manufactures to design vehicles. These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, and JAC.

Since the 1980s Pininfarina has also designed high-speed trains, buses, trams, rolling stocks, automated light rail cars, people movers, yachts, airplanes, and private jets. With the 1986 creation of Pininfarina Extra they have consulted on industrial design, interior design, architecture, and graphic design.

Pininfarina was run by Battista's son Sergio Pininfarina until 2001, then his grandson Andrea Pininfarina until his death in 2008. After Andrea's death his younger brother Paolo Pininfarina was appointed as CEO.

At its height in 2006 the Pininfarina Group employed 2,768 people with subsidiary company offices throughout Europe, as well as in Morocco and the United States. As of 2012 with the end of series automotive production, employment has shrunk to 821. Pininfarina is registered and publicly traded on the Borsa Italiana (Milan Stock Exchange).

Video game analysis

https://s3.amazonaws.com/launchgram/static/img/RelatedProductImages/grand-theft-auto-v/grand-theft-auto-5-screenshot-11.jpeg

This piece of concept art was created by Rockstar Studios for Grand Theft Auto 5. This is the official pest control art work which was released in January 2013 before the games release which was the 17th September 2013. This game is an action adventure game which is open world and consists of role playing and crime. The target audience for this game is old teenagers/young adults gamers.

In this piece of concept art, we see two characters in orange appearing from a van. You are instantly drawn in by the colours and the composition of the characters. They are in the center of the image, so they are the first thing we are attracted to. The depth of field shows the buildings at a diagonal angle to a vanishing point. There is a plane at the top of the image with vapor trails to help it stand out in the image and allowing you to know that the game will be set in the modern time. This piece has a natural look to it as in terms of depth in the image. The image has high detail in the forefront of the image and the background pieces become very basic and flat.

The colours used in this piece are quite calm, pale tan, light blue sky. The image has calm colours but it is an image where something will happen that will be violent due to the guns being held. This could be done on purpose to make the environment look nice, but the people aren't. A lot of the same colours are used through out the image and this makes it easy on the eye as there is not a lot of different colours being used.

This game has been set in the current time taking influence from Los Ageles. Although it is not easy to depict from this image, it has similar street lamps to those in Hollywood.

This game is ahown as a violent game as the characters visible in this piece are holding weapons. They are dressed in pest control suits as they are appearing from a pest control van. This image shows use that the game will involve you commit crimes in possible undercover situations.

I feel that this image is a well created image as it uses calm colours with characters holding guns creating a contrast in the image. This piece makes you wonder what they are going to do, are they taking on a large heist or a small robbery. I think this creates excitement as you don't know what is going to happen and could such a scene feature in the game itself.

Task 3 - 3D artist

Pagani Zonda created by Sean McDonald

I have chosen Sean McDonald because he creates high poly models for the Forza Motorsport franchise. He inspires me because I want to be able to create high poly models and possibly gain career working at the turn 10 studios.  

Task 2 - Specialism

I would like my specialism to be 3D as it is something that excites me and something I enjoy doing.

Sean McDonald Is a 3D artist who works at Tun 10 studios. He creates high poly car models for the Forza Motorsport franchise. He inspires me, because I aim to be able to create high poly vehicles as a possible career.

I feel that to be successful in this specialism, you need to be able to create high poly models. I also think you need to have an understanding lighting and texturing. I feel that you need to have an understanding about how the mesh would work on objects just by looking at they. I think once you have an instant understanding for how the mesh works, you can become successful in this in this area.

Task 1 - Research

Library

I feel that the library is a good place to find historical as well as present research on art and artists them selves. Although it hold a lot of different types of resources, I feel that it can some times lack the information you might some times need. Researching in a library takes time as you need to find a certain piece of information yourself. I would prefer to use the internet over the library to find information and art or and artist.

The museum/Art gallery

The museum or the art gallery is a great place to be able to look at pieces of art from a close distant. I feel that this allows you to see what techniques the artist has used and you are also able to examine the the colours and shading greater.  

The internet

The internet seems to be the best place for information as it is instant and can provide you with so many different pieces of information. The internet is something that is easy to use and you can examine different pieces of information at the same time. Although you are exposed to so many pieces of information, some things on the internet can be wrong, so books can provide a greater knowledge.