Tuesday, 29 April 2014

Essay

Matteo Sardu

Interactive media and game arts

I have looked into different artists in the area I aim to develop my skills in. I have been looking at computer 3D modelling because this is what I intend to fulfil as a career. I have researched 3D modellers and historical artist to help me understand the field better.

I have looked at Sean McDonald who is a 3D modeller who creates vehicles for turn 10’s Forza series. I looked at three designers; Ettore Bugatti, Dante Giacosa and Giorgetto Giugiaro. These designers have been influences to many in the car design field. I also looked at one of the more famous designers in automotive design, Pininfarina. I looked at these artists because I have an interest in cars and 3D design and these artists all link together as the final result of car design, is a 3D model. I want to develop my skills so I can create 3D models for games or concept pieces of vehicles.

The first artist I looked into was Sean McDonald. He is a 3D modeller who works for turn 10 studios who create the Forza series, a racing game. He creates models of cars for the Forza series and for personal development. http://sm3d.net/
He creates highly realistic models with low polys so that his creations are able to be implemented into a game such as the Forza series. He is creating this kind of work because he had an interest in cars and when he got into 3D modelling, he wanted to create cars and then he developed his skills so he was able to create what he had an interest in. Once he developed the skill to create models, he continued to create cars and then started working for Microsoft’s subdivision, Turn 10.
I feel that he was creating models of vehicles he liked so that helped him enjoy the creations and the development of his skills. His work interested me because of the high quality he models of vehicles he created. This has interested me because I would like to create models like this as I have an interest for cars and 3D modelling.

Along with 3D modellers, I have looked at historical car designers who have developed some of the most classic vehicles. One of these designers is Ettore Bugatti. Ettore Bugatti was an automobile designer who created basic vehicles and race vehicles. Bugatti started out by building bicycles and eventually moved on to creating vehicles. Bugatti was the creator of road cars and Bugatti’s most successful race car, the type 35. I decided to research Ettore Bugatti further after researching designers in the library. He was working for small companies and then later himself to create Bugatti’s must successful race car.

The type 35 was Bugatti’s most iconic car from the original factory in 1923. The Type 35 was impressively successful, winning over 1,000 races in its time. It took the Grand Prix World Championship in 1926 after winning 351 races and setting 47 records in the two prior years. At its height, Type 35s averaged 14 race wins per week. Bugatti won the Targa Florio for five consecutive years, from 1925 through 1929, with the Type 35. http://en.wikipedia.org/wiki/Bugatti_Type_35
Bugatti Type 35

Bugatti was an avid racer and a great car designer. He wanted to compete in championships and win with his machinery. He wanted to give the public a vehicle which was as close to a race car as possible. The success of Bugatti meant that they sold 2000 of the type 13 and then later developing the type 35 which worked as well on the track as it did on the road.
Bugatti type 13

They were creating luxurious cars and highly successful race cars until the Second World War which left Bugatti to close before they became bankrupt. The research I carried out on Bugatti has interested me because we know Bugatti mainly for the famous Veyron. But Bugatti has a rich history in design of the mechanical and aesthetical. He tried different things for his cars like passing the springs through the front axle rather than simply U-bolting them together. I feel that Bugatti has been a stand out point in history for automotive design and could have inspired many designers to create what is around today.

From all the research I have carried out, Pininfarina has been one of the largest automotive design companies in the world. They have designed for many car companies as well as designing home features and architecture. They are most notably linked with Ferrari, regarded as the pinnacle of motoring industry. The company was created in 1930 by Battista “Pinin” Farina. The Pininfarina has also been employed by Alfa Romeo, Peugeot, Fiat, GM, Lancia and Maserati. The pininfarina name is well known in the design industry. Pininfarina was run by Battista's son Sergio Pininfarina until 2001, then his grandson Andrea Pininfarina until his death in 2008. After Andrea's death his younger brother Paolo Pininfarina was appointed as CEO.

During the 1930s they built bodies for Lancia, Alfa Romeo, Fiat, Cadillac and Rolls-Royce as coach builders. Up until WW2 they were a successful company. When WW2 ended, Pininfarina was banned from the Paris motor show in 1946, as they were banned from taking part in the event, they drove two cars down to the event and parked the cars outside and it was a success. This determination to not be left out of the event kept Pininfarina in the public eye.

Up until 1951, they were working with the American market. In 1951, Pininfarina came into contact at a restaurant in Tortona, a small town halfway between Turin and Modena. This neutral territory was chosen because neither Pininfarina nor Enzo Ferrari wanted to meet at the other's headquarters. This was the start of an extremely well known partnership in motoring and design industry. Their designs have always been different and moving the design forward, Ferrari’s newest concept was created in collaboration with pininfarina which was dedicated to Sergio farina. The car was called Ferrari Sergio and was part of a limited concept series. The inspiration for this was the car Sergio farina designed in 1965, the dino berlinetta special.

The main thing that connects the artist I have chosen to research, is that they all have a link with automotive design. I have looked at historical artists who have design cars for the road and the track. The 3D designers I have looked at have created cars for games, cars which some of these designers have actually created and have ended up in games. The techniques to create the different creation have changed so much through history. The car designers would have started with pencil and paper, compared to working with digital programs to create cars for games or for development of real road cars.

The work of Farina and Bugatti are very different due to the times they were manufactured. This being said, they are similar as they both seem to come up with innovative designs to help the development of the motoring industry. They both aimed to create cars that were style that gives there cars a sporty style. As they have links with racing and road cars, they both create stream lined/sporty cars within their respective release dates. They have created designs that have influenced others to create work in the same way, although they might be from a later date, these past designs work as a tribute from future designs.

The designs from these creators have inspired others to replicate these designs for other to admire in the form of a game. some of the designs from these designers have been re-created so others can enjoy them, as some of the cars produced, are known to be rare. When cars designed by highly profile names are created and put into a game for others to play, that allows others to enjoy and appreciate the work of those in the past.

The designers who are associated with the Forza franchise such as Sean McDonald, are given the responsibility to recreate the designs which are well known to fans of cars and there designs. The designers work to the finest detail by taking hundreds of reference photos of the cars to ensure they create them to the highest detail. They get given access to some cars that are in museums, which means, they only have a short amount of time to ensure they have what they need to recreate something which is special to others. When cars that are special are recreated, they have to make sure that the detail is captured highly as people would know how their favourite vehicle looks. The designers have been able to capture the lines and a every point of the car due to advances in technology.

After looking at these very different artists, I understand that the design styles and techniques have developed so much. The design style have evolved through time and have been the pinnacle of design from the car designers. These car designers have influenced artists such as Sen McDonald to create something he has a passion for on a 3D software which can be used in a game for others to enjoy. These designers have in a way, inspired each other to create. They all have a love for automotive design, which is why they have created these designs or models.

I feel that the 3D modelling field is something I want to advance into because, like Sean McDonald, I have a love for design. I enjoy the cars of past and present and it is something I would want to create. I understand that the 3D field is something that you must have a drive for as it takes time from what Sean McDonald has said.

I want to create high quality 3D models like Sean McDonald, his work is impressive and it makes me want to recreate the designs, so of these historical designers have created. I want to be able to create high detailed models of vehicles these designers have made, this is something that has always been a passion of mine and I hope I can influence others, just like these artist have inspired me and others.